By Louise Myjel Guevarra  | Mar 4, 2019

Web Analytics | Behavioral Data

Analyze User Behavior Data on Your Website [How-To Guide]

Consumer data is becoming more and more essential in many business processes, especially when it comes to marketing. And it’s not just about the...

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By Fatima Al-Hussaini  | Jan 7, 2019

Web Analytics | SEO

SEO Guide Stage 6: Tracking & Analyzing

You’ve come a long way with your SEO strategy: you’re satisfied with your current keywords, analyzed your competitor’s tactics, performed an SEO...

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By Kaushal Pilikuli  | Sep 4, 2015

Web Analytics

To Bounce or Not to Bounce: A Guide to Understanding Bounce Rate Better

To bounce or not to bounce?

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By Gem Muzones  | May 29, 2015

Content Marketing | Web Analytics | SEO

5 Traffic-Boosting SEO Tips and Tricks Every Blogger Needs to Know

Building a blog is easy. Building a successful blog with huge traffic that doesn’t die down? Now, that’s a challenge.

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By Kaushal Pilikuli  | Apr 1, 2015

Web Analytics

How to Pass the Google Analytics Individual Qualification Exam

Google Analytics Individual Qualification (GAIQ) demonstrates a person’s expertise in Google Analytics (GA). For me, expertise in Google Analytics is...

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By Janelle Priscilla Vila  | Feb 7, 2015

Web Analytics

UTM Tagging Guide: How to Use UTM Links with Google Analytics

As an optimizer who regularly looks at Google Analytics to learn more about how users interact with the client's website, UTM is a great way to get...

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By Nina Pineda  | Feb 5, 2015

Web Analytics

Google Analytics for Businesses: 5 Important Metrics to Use

Google Analytics is a popular and powerful tool that is actually unknown by many people. For some, it is known but always misunderstood. Like...

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By Kaushal Pilikuli  | Feb 3, 2015

Web Analytics

Google Analytics Audit [A 10-Point Checklist to Collect Data]

So you have a website. You have been trying to drive visitors to the website or may be trying to generate inquiries or trying to sell something. At...

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