By Joseph Simborio  | Aug 27, 2018

SEM | Inbound Marketing

Is Paid Search Considered Inbound Marketing?

Inbound marketing is widely considered as one of the most powerful methods in utilizing digital channels when growing your business, and for a number...

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By Louise Myjel Guevarra  | Aug 13, 2018

Paid Advertising | SEM

How to Steal Customers the Right Way with Search Advertising

Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more...

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By Michelle Aguila  | Aug 6, 2018

SEM | Online Advertising

The Pros and Cons of Paid Search Advertising

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or...

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By Kimmy Maclang  | Jul 24, 2018

SEM | Online Advertising

How to Spy on Your Search Ad Competitors

All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do,...

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By Michelle Aguila  | Jul 9, 2018

SEM | SEO

Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if...

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By Joseph Simborio  | Jul 2, 2018

AdWords | SEM

AdWords Account Structure and Budgeting Best Practices

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

How to Improve Your Quality Score and Search Ad Ranking

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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By Kimmy Maclang  | Jun 18, 2018

SEM | Metrics

Critical Metrics to Measure the Success of Your Search Ads

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how...

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