By Carol Soriano  | May 24, 2017

Paid Advertising

Retargeting VS Remarketing: How They Differ (Infographic)

Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are...

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By Arline Ramirez  | Apr 4, 2017

Paid Advertising

10 SEM Rookie Mistakes that You Might Be Doing Right Now

Search engine marketing is relatively easier to set-up compared to other online marketing techniques, which makes it a natural choice for businesses...

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By Jomel Alos  | Feb 22, 2017

Paid Advertising | Social Media

Here's Why Every B2B Company Should Invest in Facebook Advertising

There’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach...

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By Jomel Alos  | Feb 9, 2017

Paid Advertising

5 Unforgivable B2B Facebook Advertising Mistakes

Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge...

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By Jimmy Cassells  | Jun 22, 2015

Paid Advertising

Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics

Has this ad fatigued yet?

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By Janelle Priscilla Vila  | Jan 20, 2015

Paid Advertising

8 Things We Learned from Implementing AdWords Conversion Optimizer

We all definitely want to get more conversions and spend less time and money on inefficient keywords. As luck would have it, Google AdWords provides...

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By Janelle Priscilla Vila  | Jan 21, 2014

Paid Advertising | Spiralytics

7 Strategies to Use When Retargeting for B2B, eCommerce, and Publisher

Last week, we discussed the basics of Retargeting. I have explained from my previous post that the big bulk of the time you use in setting up your...

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By Janelle Priscilla Vila  | Jan 10, 2014

Paid Advertising

Beginners' Guide to Remarketing

Hello there, I’m Janelle, one of the Online Advertising Strategists here at Spiralytics. So yeah, I’m writing my first blog post ever (in exchange...

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