By Michelle Aguila  | Aug 6, 2018

SEM | Online Advertising

The Pros and Cons of Paid Search Advertising

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or...

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By Kimmy Maclang  | Jul 24, 2018

SEM | Online Advertising

Spy Your Competitors' Ads on Search [How-To Guide]

All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do,...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

Improve Quality Score and Search Ad Ranking [How-To Guide]

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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By Kimmy Maclang  | Jun 11, 2018

Keywords | Online Advertising

Optimizing Google Ads Campaigns [10 Keyword Bidding Strategies]

Effective keyword bidding requires a comprehensive understanding of how search advertising platforms work. At Spiralytics, we take the time to get to...

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By Ash Genete  | Jun 1, 2018

SEM | Online Advertising

SEM Strategies for Businesses [5 Advanced Examples]

Want to maximize returns from your search ad campaigns? We've helped dozens of brands optimize their keyword selection and biding strategies to...

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By Rouvin Amarnani  | May 29, 2018

SEM | Online Advertising

How to Write Great Copy for Search Ads

"Take her to the moon for me, ok?" For those who’ve had the pleasure of watching Inside Out, this is one of the most memorable lines from the movie....

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By Elizabeth Jackson  | May 7, 2018

SEM | Online Advertising

SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search...

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