By Michelle Aguila  | Aug 6, 2018

SEM | Online Advertising

The Pros and Cons of Paid Search Advertising

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or...

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By Kimmy Maclang  | Jul 24, 2018

SEM | Online Advertising

How to Spy on Your Search Ad Competitors

All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do,...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

How to Improve Your Quality Score and Search Ad Ranking

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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By Kimmy Maclang  | Jun 11, 2018

Online Advertising | Keywords

10 Proven Keyword Bidding Strategies to Optimize Your AdWords Campaign

Search advertising is essentially a competitive game in which marketers and advertisers continuously optimize their strategies in attempts to outrank...

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By Ash Genete  | Jun 1, 2018

SEM | Online Advertising

5 Advanced SEM Strategies for Businesses

Your online marketing campaign can never be complete without search engine marketing (SEM) in your playbook. The reason is simple. SEM can help...

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By Rouvin Amarnani  | May 29, 2018

SEM | Online Advertising

How to Write Great Copy for Search Ads

"Take her to the moon for me, ok?" For those who’ve had the pleasure of watching Inside Out, this is one of the most memorable lines from the movie....

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By Elizabeth Jackson  | May 7, 2018

SEM | Online Advertising

SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search...

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