By Kimmy Maclang  | Dec 6, 2017

Email Marketing

The Secret to Improving Your Email Open Rates

When it comes to marketing channels, brands are always on the lookout for optimization practices that drive higher returns. Studies show that email...

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By Rhiza Oyos  | Aug 7, 2017

Email Marketing

7 Everyday Mistakes You Don't Know is Putting your Email Deliverability at Risk

Underlying the creation of an effective email marketing strategy is the fundamentals of deliverability. The truth is, marketers can shed blood, sweat...

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By Rhiza Oyos  | Jul 27, 2017

B2B marketing | Email Marketing

Understanding the B2B Marketing Funnel and the Role of Email Marketing

In the most recent B2B benchmark report (CMI), 49% of those whose content marketing success remained stagnant attributed their stagnancy to strategy...

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