By Chin-Chin Suarez  | Oct 7, 2019

Data Analytics | Marketing Strategy

How to Find (and Research) Your Target Audience

If content is king, then distribution is undoubtedly its all-important queen.

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By Michelle Aguila  | Aug 5, 2019

Web Analytics | Data Analytics

Web Analytics Fundamentals for Businesses

The digital times we’re living in are marked by hyper-connectivity, where people communicate with others through intelligently complex systems of...

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By Michelle Aguila  | Feb 27, 2018

Email Marketing | Data Analytics

Your Guide to Understanding Email Marketing Data

Email marketing without data analytics is bound to fail. If you’re not able to reference your metrics, you won’t know if your campaigns are effective...

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