By Fatima Al-Hussaini  | Sep 24, 2018

Customer Experience

The 10 Commandments of Customer Experience Management

Over the years, companies have evolved their marketing and customer relation techniques. The rise of inbound methods and technological advancements...

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By Louise Myjel Guevarra  | Sep 3, 2018

Customer Experience

What Customer Experience Means in Modern Marketing

A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also...

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