By Kimmy Maclang  | Jan 22, 2018

Content Marketing

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the...

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By Kimmy Maclang  | Sep 8, 2017

Content Marketing | Mobile Marketing

Reaching Your Audience in the Age of Mobile Marketing

By now, most of us are aware of the huge media consumption shift brought about by the digital era. Consumers are spending more time online and mobile...

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By Rhiza Oyos  | Jul 11, 2017

Business Blogging | Content Marketing

What You're Missing Out On If You Don't Have a Company Blog, Based on Statistics

Much has been said about the importance of business blogging and yet some still question whether or not blogging is an investment worth making....

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By Gem Muzones  | Jul 5, 2017

Content Marketing

A Beginner's Complete Guide to Content Marketing

What is Content Marketing? Instead of giving you a jargon-filled definition, let me tell you a story. Back in the 1900s, Andre and Edouard Michelin...

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By Ash Genete  | May 4, 2017

Content Marketing | Business Blogging

How to Convince Your Boss to Say “Yes” to Content Marketing

First off, congratulations for believing in the power of content marketing! Now, you’re a step closer to joining 94% of B2B marketers, 86% of B2C...

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By Christian Andrada  | Apr 26, 2017

Content Marketing

How NOT to Fail at B2B Content Marketing

“Aim away from failure and you’ll always succeed.” This quote came from one of the recently released film “The Boss Baby”. Failure can sometimes be...

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By Rhiza Oyos  | Mar 23, 2017

B2B marketing | Content Marketing | Lead Generation

B2B Lead Generation: A 6-Step Guide to Attract, Nurture, and Convert High Quality Leads

Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations....

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By Rhiza Oyos  | Mar 6, 2017

Content Marketing

5 No-brainer Content Promotion Habits to Consistently Grow Your Blog Traffic

With Content Marketing, content creation is just half of the battle. The other half is getting your content right in front of your target audience....

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