By Josh Javier  | Oct 15, 2018

Fake News | Content Marketing

How Marketers Should Operate in the Age of Fake News

Fake news is but one of the many things wrong with the Internet that massively influences how people consume media today. And it affects all of us –...

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By Jomel Alos  | Jul 12, 2018

Content Marketing | content format | blogging

A Guide to Every Blog Content Format You Can Create

Using a variety of content formats has been proven to help diversify traffic and keep the audience engaged.

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By Mike Giannulis  | Jun 21, 2018

Content Marketing | Metrics

7 Metrics for Measuring Content Marketing Effectiveness

The modern world of Internet marketing brings with it a number of tools and analytical methods for determining success. In some ways, it’s...

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By Carol Soriano  | Apr 2, 2018

Inbound Marketing | Content Marketing

Inbound Marketing vs. Content Marketing: Know the Difference (Infographic)

Let’s compare the two marketing strategies. Many people use the terms inbound marketing and content marketing interchangeably, including us marketers...

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By Ash Genete  | Mar 23, 2018

Content Marketing | Business Blogging

A Guide to Writing Catchy Headlines That Make People Click

In the digital world where everyone wants to grab attention, writing catchy headlines is almost a talent. But, you don’t need to be a born writer to...

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By Kimmy Maclang  | Jan 22, 2018

Content Marketing

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the...

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By Kimmy Maclang  | Sep 8, 2017

Content Marketing | Mobile Marketing

Reaching Your Audience in the Age of Mobile Marketing

By now, most of us are aware of the huge media consumption shift brought about by the digital era. Consumers are spending more time online and mobile...

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By Rhiza Oyos  | Jul 11, 2017

Business Blogging | Content Marketing

What You're Missing Out On If You Don't Have a Company Blog, Based on Statistics

Much has been said about the importance of business blogging and yet some still question whether or not blogging is an investment worth making....

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