By Josh Javier  | Jan 25, 2020

B2B marketing

How Millennials are Reshaping B2B Marketing

Digital natives, echo boomers, Gen Y—call them whatever you like, but no one can deny that millennials are changing the way the world works.

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By Rhiza Oyos  | Jan 13, 2020

Business Blogging | B2B marketing

B2B Marketing: How to Set up Your Blog to Effectively Generate Leads

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B...

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By Cynthia Young  | Nov 7, 2019

B2B marketing

10 Ways Artificial Intelligence Will Transform B2B Marketing

Need help driving more leads down your sales funnel? Give your B2B Lead Generation campaigns a boost with our customized lead generation solutions. 

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By Maria Victoria MacAraig  | Oct 17, 2019

B2B marketing

B2B SaaS Guide to Analyzing Your Competition

It’s wonderful that you believe in your product or service, and you’re confident of your expertise in delivering solutions that benefit customers....

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By Rhiza Oyos  | Oct 3, 2019

Business Blogging | B2B marketing

Why Your B2B Company Needs a Blog (and Strategies for Success)

If there’s one single content marketing strategy that has proven to stand the test of time and should, therefore, remain a priority in your marketing...

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By Tim Ferguson  | Jun 17, 2019

B2B marketing | Influencer Marketing

The Ultimate Guide to Creating a Winning B2B Influencer Marketing Strategy

B2B influencer marketing is by no means a cake walk. A typical B2B buyer is well-informed and shrewd and follows a well-researched journey before...

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By Pierre de Braux  | Dec 23, 2017

B2B marketing | Christmas

Awaiting 2018: A Reflection on 2017 Marketing Trends #SpiraBells

It’s that time of the year again!

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By Rhiza Oyos  | Jul 27, 2017

B2B marketing | Email Marketing

Understanding the B2B Marketing Funnel and the Role of Email Marketing

In the most recent B2B benchmark report (CMI), 49% of those whose content marketing success remained stagnant attributed their stagnancy to strategy...

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