By Pierre de Braux  | Dec 23, 2017

B2B marketing | Christmas

Awaiting 2018: A Reflection on 2017 Marketing Trends #SpiraBells

It’s that time of the year again!

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By Rhiza Oyos  | Jul 27, 2017

B2B marketing | Email Marketing

Understanding the B2B Marketing Funnel and the Role of Email Marketing

In the most recent B2B benchmark report (CMI), 49% of those whose content marketing success remained stagnant attributed their stagnancy to strategy...

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By Josh Javier  | Jun 1, 2017

B2B marketing

4 Fast Facts on Millennials and How They're Reshaping B2B Marketing

Digital natives, echo boomers, Gen Y—call them whatever you like, but no one can deny that millennials are changing the way the world works.

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By Rhiza Oyos  | Mar 23, 2017

B2B marketing | Content Marketing | Lead Generation

B2B Lead Generation: A 6-Step Guide to Attract, Nurture, and Convert High Quality Leads

Content Marketing is not just a hype anymore, it’s an important aspect of marketing and business operations, most specifically for B2B organizations....

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By Ash Genete  | Mar 9, 2017

Business Blogging | Lead Generation | B2B marketing

9 Steps to Convert Your Blog into a Lead Generation Machine

Unless you download our free eBook below, this post fails to convert. And it’s a shame for a blog post that talks about conversion to not convert at...

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By Rhiza Oyos  | Feb 19, 2017

B2B marketing | Business Blogging

B2B Marketing: How to Set up Your Blog to Effectively Generate Leads

While blogging can work wonders both for B2B and B2C companies, we want to look at how business blogging is particularly effective for the B2B...

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By Rhiza Oyos  | Jan 31, 2017

Content Marketing | B2B marketing

50+ of the Best B2B Content Marketing Resources for Businesses

We all know that Content Marketing will continue to be a big deal in 2017. It integrates to various marketing disciplines, being the fuel that keeps...

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By Rhiza Oyos  | Jan 23, 2017

Content Marketing | B2B marketing | Business Blogging

The Most Important Content Marketing Tactic Your B2B Company Needs

Read Content Marketing blogs and you’ll see that social media and video are the most important content marketing trends this year, and perhaps they...

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