By Ash Genete  | Jul 30, 2018

Marketing Automation

6 Powerful Workflows for Your Marketing Automation Campaigns

We can’t blame you if you get too excited about the power of marketing automation. It’s indeed one of the best things technology has offered...

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By Marc Sullivan  | Jul 26, 2018

SEO | Metrics

Top 4 SEO Performance Indicators to Watch Out For (With Tools)

Demystifying SEO is not an easy task.

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By Kimmy Maclang  | Jul 24, 2018

SEM | Online Advertising

How to Spy on Your Search Ad Competitors

All business owners and marketers hop on Google from time to time to check on the keywords their business is ranking for. And each time they do,...

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By Anna Hubbel  | Jul 19, 2018

Customer Reviews

6 Ways to Get More Customer Reviews

The best marketing messages come not from ads alone, but from word of mouth. Before making a purchase, shoppers look to product and store reviews for...

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By Jomel Alos  | Jul 12, 2018

Content Marketing | content format | blogging

A Guide to Every Blog Content Format You Can Create

Using a variety of content formats has been proven to help diversify traffic and keep the audience engaged.

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By Michelle Aguila  | Jul 9, 2018

SEM | SEO

Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if...

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By Josh Wardini  | Jul 5, 2018

Email Marketing

Why Does Email Marketing Work?

When the first email was sent in the 1970s, it was impossible to predict that email would become one of the most important forms of marketing. Today,...

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By Joseph Simborio  | Jul 2, 2018

AdWords | SEM

AdWords Account Structure and Budgeting Best Practices

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount...

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