By Chin-Chin Suarez  | Mar 11, 2019

Moment Marketing

A New Digital Practice: Micro-Moment Marketing

Checking for updates on Facebook while waiting for a cab, searching for nearby restaurants when deciding what to eat, looking up a product or service...

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By 99Firms  | Mar 7, 2019

Design & UX

The Power of Color (and How to Use it)

When it comes to design and branding, color was long disregarded as mere aesthetics. The primary focus being which colors would make a design look...

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By Louise Myjel Guevarra  | Mar 4, 2019

Web Analytics | Behavioral Data

Analyze User Behavior Data on Your Website [How-To Guide]

Consumer data is becoming more and more essential in many business processes, especially when it comes to marketing. And it’s not just about the...

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By Jomel Alos  | Feb 28, 2019

SEO | infographic

Dissecting 404: Things That Could Happen if Your Page is Broken

Dread it and run from it, Error 404 pages will still pop up on your site at one point or another, and for different reasons. It’s difficult to avoid...

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By Elizabeth Jackson  | Feb 25, 2019

Social Media | PR

The Importance of Crisis Management for Social Media (with Examples)

All companies should be prepared and ready to deal with possible PR crises, because they can damage a brands image and reputation.  No matter how big...

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By Fatima Al-Hussaini  | Feb 21, 2019

Influencer Marketing

5 Things Micro-Influencers Can Do for Your Business

Advertisements are everywhere: on the internet, in the malls, and on billboards. Wherever you go, you see posters with claims for all sorts of...

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By Jayzel Florendo  | Feb 18, 2019

Social Media

4 Social Media Trends to Drive Your Strategies in 2019

Year by year, tech gurus never fail to innovate social media platforms that we have today. From the rise of image-centric platforms a.k.a. Instagram,...

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By Patrick Foster  | Feb 14, 2019

Influencer Marketing

Finding the Right Micro-Influencers for Your Next Digital Campaign

Micro-influencers have around 1,000 to 10,000 followers, compared to the tens of thousands - or sometimes millions - their larger, rival influencers...

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