By JT Ripton  | Feb 6, 2019

Metrics | Customer Experience

5 Important KPIs for Customer Experience in 2019 and Beyond

Quality customer service is becoming widely recognized as integral to a company’s success, but tracking what that actually means can sometimes be an...

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By Joseph Simborio  | Feb 4, 2019

SEO

SEO Trends to Look Out for in 2019

SEO has been the driving force of how websites are marketed since the inception of search engines. What started as simple cataloguing and indexing...

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By Ralph Wunsch  | Jan 31, 2019

Buyer Personas

Using Buyer Personas to Shape Your Content Marketing

You can churn out as many pieces of content as you like, but if your target market isn’t reading them, your efforts are all for naught. For content...

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By Jomel Alos  | Jan 28, 2019

Content Marketing | Linkbuilding

Insights from Analyzing Linkable Content with 200+ Links [Study]

In the past few months, we’ve been experimenting and building various linkable content to improve our site’s backlink profile. During one of our...

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By Michelle Aguila  | Jan 24, 2019

Data Privacy

Data Privacy and What it Means for Marketers

Internet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing...

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By Valerie Castro  | Jan 22, 2019

Personalization

Personalized Marketing: It's All About Context

Mass marketing is a thing of the past. Personalization as a marketing strategy has been available to marketers for many decades. So, why is there...

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By Kevin Conner  | Jan 17, 2019

E-commerce

How Clever Cost Cutting Can Supercharge E-commerce Growth

E-commerce is all at once a rapidly expanding industry and one that is growing increasingly competitive. No matter your level of success, there is...

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By Michelle Aguila  | Jan 14, 2019

PPC | Google

Google Ad Placement Cheat Sheet

One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or...

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