By Louise Myjel Guevarra  | Sep 6, 2018

Ecommerce

The Past, Present, and Future of Ecommerce (Stats Included)

Over the last couple decades or so, ecommerce systems have slowly crept into our daily lives. These days, online giants like Amazon and Alibaba are...

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By Louise Myjel Guevarra  | Sep 3, 2018

Customer Experience

What Customer Experience Means in Modern Marketing

A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also...

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By Nick Brown  | Aug 30, 2018

Ecommerce

How to Set Up and Run a Multi-Channel Ecommerce Campaign

The issue of conversion rates is a fairly controversial one, seeing as how it’s fairly difficult to profit from even the best of conversion rates if...

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By Joseph Simborio  | Aug 27, 2018

SEM | Inbound Marketing

Is Paid Search Considered Inbound Marketing?

Inbound marketing is widely considered as one of the most powerful methods in utilizing digital channels when growing your business, and for a number...

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By Michelle Aguila  | Aug 20, 2018

Email Marketing | Tools

8 Email Marketing Tools That Will Save You Hours

There’s no question about it: email marketing works. In fact, email has been touted as the most effective marketing channel for revenue generation...

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By Louise Myjel Guevarra  | Aug 13, 2018

Paid Advertising | SEM

How to Steal Customers the Right Way with Search Advertising

Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more...

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By Louise Myjel Guevarra  | Aug 9, 2018

Design & UX | Mistakes

10 User Experience Mistakes That Are Killing Your Website Conversions

Customers usually like to take their time and explore their options. But no matter how long it takes for them to look around, once they’ve set their...

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By Michelle Aguila  | Aug 6, 2018

SEM | Online Advertising

The Pros and Cons of Paid Search Advertising

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or...

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