The blogging landscape has changed quite a bit over the past decade. What began as a way to chronicle one’s day-to-day musings through an online diary has now evolved to become one of the leading marketing strategies for businesses.
In 1997, the term “blog” was coined when John Berger called his website a “weblog,” but it was Peter Merholz who eventually shortened the term to “blog.” By 2003, blogging had become mainstream, WordPress was launched, and bloggers became more tech-savvy.
A year later, blogs became even more popular, domains and hosting prices became more affordable, and installing a CMS became simpler and easier. More people created their own blogs. News outfits took to the internet to reach their audience. Businesses reached out to personal bloggers to endorse their products.
Fast forward to 2017. Blogging is now a lucrative industry on its own, and businesses are harnessing its power to widen their reach and increase profitability. Blogging is now used by many as an effective and efficient way to reach a specific audience.
To help improve your business blogging strategy, here are our top picks for the most compelling statistics shaping the blogging landscape today:
- There are over 1.26 billion live websites online right now, and the number is increasing every second. [Source]
- SEO is a crucial marketing strategy, and it’s important to increase rankings for websites to be found on search engines. Websites with blogs have 97% more indexed links and 434% more indexed pages. [Source]
- WordPress is the top Content Management System, holding over 58.8% of market share. Other popular CMS platforms include Joomla, Drupal, Blogger, Magento, TYPO3, Bitrix, PrestaShop, Shopify, and Squarespace. [Source]
- Blogging is a powerful lead generation strategy, so B2B businesses are more likely to blog than B2C businesses. [Source]
- B2B companies that use blogs get an average of 67% more leads than B2B companies that don’t use blogs. [Source]
- 47% of B2B buyers read 3-5 blog posts before speaking to a salesperson. [Source]
- 63% of B2B marketers and 60% of B2C marketers are extremely or very committed to content marketing. [Source]
- Blogging and content creation are the top priorities for 53% of marketers. [Source]
- 81% of online consumers in the United States claim that they trust information and advice from blogs. [Source]
- 61% of consumers in the United States have made a purchase based on a blog post recommendation. [Source]
- 43% of web users only skim blog posts instead of reading them completely. [Source]
- On average, users spend approximately 37 seconds reading and actively engaging with an article. [Source]
- Businesses that published at least 16 blog posts per month got 3.5 times more website traffic than businesses that published only 0 to 4 blog posts monthly. [Source]
- Regular and consistent blogging will help you increase your website traffic. When you’ve already published 24 to 51 blog posts, your website traffic will grow by 30% and by 77% when you reach 52 blog posts and more. [Source]
- Blog titles with only 6 to 13 words are more likely to attract website traffic than those with 14 or more words. [Source]
- Content titles with 8 to 12 words got the most Twitter shares, while titles with 12 or 14 words got the most Facebook likes. [Source]
- “How” and “your” are the most common words found in compounding blog titles. [Source]
- Listicles that use odd numbers in their headlines had a 20% higher click-through rate than titles with even numbers. [Source]
- Bloggers are taking more time to write their articles. 19% of bloggers take approximately 3 hours and 16 minutes to create a blog post, while almost 12% take more than 6 hours to write content. [Source]
- The average word count of top-ranking blog posts (in Google) is somewhere between 1140-1285 words. [Source]
- Blog posts with approximately 2,500 words generate more traffic, rank higher in search engines, get a lower bounce rate, and generate higher engagement. [Source]
- 71% of marketers report using visuals as part of their content marketing strategies. [Source]
- Articles and blog posts with images get 94% more views than those without. [Source]
- 94% of web users share blog posts or content because they believe it can be useful to other people. [Source]
- Top content marketing leaders (both B2B and B2C) outsource about 24% of their blog post writing. [Source]
The collection of statistics above is proof that blogging can help you reach your audience and ultimately, achieve your bottom line. Be sure to keep up with the trends to make educated decisions about your content marketing strategies.