10 Quotes That Will Change the Way You See Content Marketing Forever

By Rhiza Oyos on February 04, 2014
Rhiza Oyos

https://www.spiralytics.com/uk/Couple of years ago, in a company where I previously worked, our team of writers was called the "Content Development Team." Writers wrote 4,000+ words a day, and sadly, we couldn't care less whether people were reading that stuff or not. We only cared that search engine bots were indexing those pages and our websites were getting visibility and traffic from long-tailed keywords that didn't mean anything to us.

In Spiralytics, a revolutionary company that provides digital marketing in Nottingham, UK, the USA, and the Philippines, we don't do that anymore. I'm glad that phase is over, and now, as writers, we can actually create something with more meaning and purpose. Now we can be humans, not robots who simply put senseless keyword phrases together and try to meet word count quotas. Now we can call this process "Content Creation" instead of "Content Development." It feels so much more artful, and less mechanical, to call this a creation process, don't you think?

At last, it's okay to write from the heart. To tell a story. To be personal. To write something that will inspire others, not just sell them something.

It's an exciting time to be in the Content Marketing industry this 2014. And, since it's the month of love, here are some inspirational quotes that will make you feel warm and fuzzy inside, and maybe even feel heroic for creating content for your company, your clients, or your own business.

Print them, pin them, put them in a place where you can always see. (Also, click the images if you want to share them on Pinterest!)

1. Content adds value to readers' lives.

Content is anything that adds value to the reader's life. ~Avinash Kaushik, Google

2. It's not about you.

2. Tell your bigger story. Here's a paradox about content marketing: Your story is not about you; it's what you do for others. ~Ann Handley, Marketing Profs

3. It's all about telling a compelling story.

Content marketing is all about telling a compelling story. ~Joe Pulizzi, Content Marketing Institute

4. It's not about selling, either.

Best way to sell something: don't sell anything. Earn the awareness, respect, and trust of those who might buy. ~Rand Fishkin, MOZ

5. It's about making readers feel that your content is specially for them.

The only way to win at content marketing is for the reader to say, 'this was written specially for me.' ~Jamie Turner, 60SecondMarketer

6. So don't waste your sentences.

Why waste a sentence saying nothing? ~Seth Godin

7. Instead, desire to reach hearts!

The desire to reach for the stars is ambitious. The desire to reach hearts is wise. ~Maya Angelou

8. Let others tell your story.

Quote, CEO Tom's Shoes

9. Do something worth talking about.

Either write something worth reading, or do something worth writing about. ~Benjamin Franklin

10. And make them remember how you made them feel.

People don't always remember what you say or what you do, but they always remember how you made them feel." ~Maya Angelou

Have an inspired week writing content!

Kiss kiss bang bang!

Content Marketing Toolkit

Topics: Content Marketing

Rhiza Oyos

About Rhiza Oyos

Riz is Spiralytics' resident blogger and Inbound Marketing person. She takes pride in being around pre-Penguin and Panda days, investing the past 12 years of her life figuring out SEO, blogging, inbound marketing, and a bit of front-end development. She also holds the record for being the first hired employee of Spiralytics. She did manage to get a life outside of work, get married, and give birth to twin girls. In between work and mothering, you'll likely catch her watching Friends' gag reels on Youtube, or listening to Harry Styles.

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