If you were to ask anyone who runs an eCommerce website, they’ll tell you truthfully that it's a huge undertaking. Unlike regular websites, building and managing an eCommerce website requires a lot of time, effort, and money. You also need to consider each conversion point carefully to ensure your online store is a success. In short, it is not everyone’s cup of tea. However, if you look at the recent eCommerce statistics, you’d see why it is important for retailers to have an online store for their business.
With the boom in online shopping, not having an eCommerce site for your business could potentially mean huge losses; not only in terms of revenue but also newer markets. An online store is a huge avenue for businesses who want to go global with their brand. It is also a great platform through which businesses can boosts their brand’s visibility online.
Creating an eCommerce website that drives conversion is a challenge, but not an impossible task if you know the essential elements that you need to incorporate. Thus, let’s check out some of the most common eCommerce mistakes to avoid. This will ensure that your site is well-optimized for online success.
Lack of Research
This is one of the major reasons why most businesses fail to make a mark in the online world. No matter what business you are into, proper research is important before you dive into a venture. Research about your target audience, the niche you are venturing into, your competitors, what marketing strategies they are using, etc. This will ensure that you have the information and data required to grow your business in this crowded marketplace.
Wrong eCommerce Platform
With the wide range of available choices, picking the wrong eCommerce platform is one of the most common mistakes. To avoid this, you need to first understand what your needs are. Next, when choosing a platform, check if it is mobile-friendly, SEO-friendly, offers seamless integration with 3rd party applications, it’s security features, among others. Easy scalability is another factor to consider, especially if you're planning to grow in the coming years. This will enable you to pick the best platform that'll help you build a robust and fully-functional online store.
Bad Domain Name
Another equally important consideration is choosing the right domain name. Some of the things that you need to keep in mind when picking a domain are; keep it short and simple, and relevant to your business. If you are selling baby products, then a domain such as ‘babyessentials.com’ will not only make it easier for target customers to find your business online, but it will also help your keyword targeting stay relevant with your future digital marketing campaigns.
Lack of Digital Marketing
Not allocating enough resources for online marketing is another mistake that most business owners make. To improve brand awareness, increase search ranking, and to drive traffic, investing in digital marketing channels is important. This includes SEO, content marketing, social media, email marketing, search engine marketing, and perhaps most importantly, PPC advertising.
Slow Website Speed
No matter how easy it is to navigate your website, or how much you have invested in different marketing strategies, without having an optimal website speed, you wouldn’t be able to make customers stay on your site. Website speed is incredibly important in the eCommerce world, as customers today have less patience and more options. So, if you don’t want to lose your potential customer to your competitor, then you need to work on improving your site’s speed stat!
Making a mistake when building an eCommerce site can prove to be quite costly in the long run. So make sure that you steer clear from these at all costs. The above are just a few eCommerce mistakes you need to avoid, there are others too that you should know of. Thus, if you want to know what these are, then click here or check out the infographic below by our friends at HostingClues to know more.