The best way to learn Content Marketing is to read, read, read. In the same way, the best way to improve your content creation skills is to read, read, read. This is why we invest a lot of time reading Content Marketing blogs around here, not only to broaden our vocabulary (of Content Marketing jargons, for one), but also to be on top of the best practices and trends in the industry.
There's a myriad of Digital Marketing blogs around, many of which centered on specific disciplines. Like, there are amazing blogs out there if you want to learn about basic and advanced SEO, Social Media, Email Marketing, Web Analytics. As someone who practices, teaches and writes about Content Marketing, I keep a list of go-to resources that specifically revolves around this discipline. Here are some of the authority blogs you should bookmark if you want to learn about Content Marketing:
CMI exists for just that—to educate people about Content Marketing. Through annual conferences held in Cleveland every September and its online resource for all things Content Marketing, CMI teaches professionals and brands how to attract and retain customers through compelling, multi-channel storytelling. CMI is founded by Joe Pulizzi, one of the leading Content Marketing evangelists of our time.
Long before I heard of the term "Content Marketing", I have already been an avid follower of Copyblogger, what used to be a one-man blog founded by Brian Clark in 2006. Bloggers and companies have benefited a lot from Copyblogger's easy-to-understand resources on Writing, Copywriting, Blogging and Marketing.
Hubspot is known for introducing "Inbound Marketing" to the industry, and is therefore the authority in creating content that attracts and converts readers to potential customers. Founded in 2006 by Dharmesh Shah and Brian Halligan, Hubspot offers marketing solutions for small to medium businesses and enterprises, as well as publishes free resources that educates professionals how to do it right.
Quicksprout is one of the companies built through the brilliance of Neil Patel. Aside from its blog posts, Quicksprout is known for its repository of Comprehensive Guides that would teach you everything, yes, everything, you need to know about growing your traffic through Content Marketing, Marketing, Growth Hacking, among others.
Established in 2008, Newscred offers Content Marketing solutions that allow enterprises to develop and implement their own content strategy. On their blog, Newscred publishes Content Marketing best practices and trends, and insights to creating content that people love.
Compared to the other established online marketing firms / agencies, Contently is pretty young. Born in 2010 in New York City, Contently has since published hundreds of thousands of blog posts that specifically have a fresh take on Content Marketing and new media. I particularly love how they categorize their blog content according to niche. When you're doing Content strategies for a while, you know that different niches have different points of attack.
Sprout Content believes that every business is a brand, and every brand has a story. Their team thus helps brands reveal key nuggets that humanize and tell its story. Through working with different clients, they're able to share a lot of insights on content marketing.
Established only in 2014, Cursive Content is relatively new in the Content Marketing space, publishing resources on content marketing and effective storytelling. Managed by Emily Cretella and Stacy Firth, two women who had lots of experience writing content and creating content strategies for a variety of clients.
I mean, who doesn't know Neil Patel? We all see his regular contributions at Quicksprout and Kissmetrics blogs (two companies that he himself established), but it wasn't until last year that we see Neil post aggressively on his personal site, using it to experiment, test, and report best practices and trends.
What are your go-to Content Marketing resources and daily reads? Share us in the comments section so we can add them to this list!