Michelle Aguila

Michelle is a marketing writer at Spiralytics who once dreamt of being a sports commentator, what with her love for basketball, tennis, and, yes, UFC and boxing. She gets a high putting beautiful words together and believes there’s always a nicer way of saying things, whether she’s writing or venting out her frustration at someone.
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Recent Posts

By Michelle Aguila  | Mar 28, 2018

SEM | Keywords

Researching and Selecting SEM Keywords [How-To Guide]

What are SEM Keywords? SEM keywords are words and phrases describing your product or service that you choose to help determine when and where your ad...


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By Michelle Aguila  | Feb 27, 2018

Email Marketing | Data Analytics

Your Guide to Understanding Email Marketing Data

Email marketing without data analytics is bound to fail. If you’re not able to reference your metrics, you won’t know if your campaigns are effective...


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By Michelle Aguila  | Feb 21, 2018

digital transformation | marketing

8 Tips for a Painless Digital Transformation

If you’ve been in the business long enough, you’ve probably seen too many changes take place—from the time of face-to-face sales transactions to paid...


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By Michelle Aguila  | Nov 10, 2017


Make SEM a Breeze (With 6 Free Tools)

Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to...


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