Michelle Aguila

Michelle is a marketing writer at Spiralytics who once dreamt of being a sports commentator, what with her love for basketball, tennis, and, yes, UFC and boxing. She gets a high putting beautiful words together and believes there’s always a nicer way of saying things, whether she’s writing or venting out her frustration at someone.
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Recent Posts

By Michelle Aguila  | Aug 5, 2019

Web Analytics | Data Analytics

Web Analytics Fundamentals for Businesses

The digital times we’re living in are marked by hyper-connectivity, where people communicate with others through intelligently complex systems of...

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By Michelle Aguila  | Apr 8, 2019

Outsourcing | Marketing Strategy

Why Outsourcing is Key to Scale Your Marketing Efforts

Growing a business is a multi-faceted venture, and as a business owner, it’s your responsibility to make sure all operations (including the company’s...

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By Michelle Aguila  | Jan 24, 2019

Data Privacy

Data Privacy and What it Means for Marketers

Internet users will probably find the following as an all-too-common scenario. After making an online search for a product or service and viewing...

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By Michelle Aguila  | Jan 14, 2019

PPC | Google

Google Ads Placement Cheat Sheet [Infographic]

One of the most important decisions you’ll make for your business is whether to partner with Google in promoting your website, brand, products, or...

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By Michelle Aguila  | Aug 20, 2018

Email Marketing | Tools

8 Email Marketing Tools That Will Save You Hours

There’s no question about it: email marketing works. In fact, email has been touted as the most effective marketing channel for revenue generation...

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By Michelle Aguila  | Aug 6, 2018

SEM | Online Advertising

The Pros and Cons of Paid Search Advertising

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or...

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By Michelle Aguila  | Jul 9, 2018

SEO | SEM

Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if...

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By Michelle Aguila  | May 22, 2018

Inbound Marketing

5 of the Worst Inbound Marketing Mistakes Made by Brands

It’s a shame how some companies get too caught up trying to make their digital marketing efforts move the bottom line that they fail to realize the...

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