Louise Myjel Guevarra

Myjel works as a writer for different platforms on various subject matters and disciplines. She likes to read during her spare time—be it fictional novels, think pieces, or the latest Hollywood gossip and viral memes. She wants to learn how to cook, read Kanji, and play drums. She also believes that humans don’t deserve dogs.
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Recent Posts

By Louise Myjel Guevarra  | Mar 4, 2019

Web Analytics | Behavioral Data

How to Analyze User Behavior Data on Your Website

Consumer data is becoming more and more essential in many business processes, especially when it comes to marketing. And it’s not just about the...

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By Louise Myjel Guevarra  | Feb 11, 2019

Design & UX | Copywriting

Optimizing UX Through Copywriting

What was the first thing you did when you got a new phone? You may be loyal Brand X user who changed sides and bought a Brand Y smartphone, or you...

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By Louise Myjel Guevarra  | Nov 8, 2018

SEO

The Importance of Embracing Modern SEO Best Practices

It’s safe to say that search engine optimization has changed over the years. So much so that if you try to apply techniques that were the norm during...

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By Louise Myjel Guevarra  | Sep 6, 2018

Ecommerce

The Past, Present, and Future of Ecommerce (Stats Included)

Over the last couple decades or so, ecommerce systems have slowly crept into our daily lives. These days, online giants like Amazon and Alibaba are...

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By Louise Myjel Guevarra  | Sep 3, 2018

Customer Experience

What Customer Experience Means in Modern Marketing

A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also...

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By Louise Myjel Guevarra  | Aug 13, 2018

Paid Advertising | SEM

How to Steal Customers the Right Way with Search Advertising

Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more...

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By Louise Myjel Guevarra  | Aug 9, 2018

Design & UX | Mistakes

10 User Experience Mistakes That Are Killing Your Website Conversions

Customers usually like to take their time and explore their options. But no matter how long it takes for them to look around, once they’ve set their...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

How to Improve Your Quality Score and Search Ad Ranking

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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