It's widely accepted that seach engines still hold the title to being the highest website traffic source in this mobile and digital age. Everyone uses search engines, and it's no wonder businesses would vie for the elusive page 1 rankings.
However, because of the ever changing technological innovations, consumer behaviors, and the intense competition amongst digital marketers, search engine algorithms also continue to evolve through the years.
Some simple and complex SEO questions are still major topics of discussion, and this week we've seen some of these most asked questions answered. We thought we'd share some of them in today's industry roundup. Read on and take notes!
1. Is SEO dead?
I'm not saying it's the most profound SEO question, I'm just saying it still is one of the most asked questions. Because the truth is, yes, in the year 2017, we still see people get frantic about whether SEO is dying and being replaced by Content Marketing or Social Media or, in more recent times, Artificial Intelligence.
And you know something is worth discussing again when Neil Patel sets the record straight, once and for all. (Spoiler alert: It's not dead.)
Read how Neil finally lays this question to rest (pun intended) HERE.
2. Are title tags still important in SEO today?
The quick answer is yes, it does matter. It's the first thing that catches the attention of a reader, and experiments show that increased click through rate seems to increase rankings too under certain circumstances.
The follow-up question therefore is, how can we hack title tags to increase traffic and rankings? Cyrus Shepherd took over Moz's Whiteboard Friday last week to discuss 7 4tips to enhance title tags for SEO.
Read/watch last week's Whiteboard Friday HERE.
3. How does Google asses the authority of web pages?
How Google assesses a website's authority is still something that evolves through time. Although we do know that links and content are still the most important ranking factors in Google, a myriad of other factors are being introduced time and again (such as mobile responsiveness or artificial intelligence).
As one of the leading resources on SEO, Search Engine Land recently published an in-depth discussion on how to calculate website authority in this age, read it HERE.
4. What's the best ecommerce platform to use for SEO?
B2C people and online shop owners ask this a lot.. is it Magento? Woocommerce? Shopify? Squarespace? Big Cartel? There is no right and wrong answer, to be honest. Each platform has its own strengths and weaknesses and it really depends on your unique requirements.
5. How important is link building?
The quick answer is VERY IMPORTANT; as mentioned above, link and content are still the most important, known Google ranking factors. But many Content Marketers and B2B Marketers still fail to understand just how important link building is, shrugging it off as something that should be the responsibility of the SEO "Department".
The truth is, link building is something that should come as a natural part of the content marketing process, and therefore included in a content marketer's daily tasks. I talked about this on Business2community last week, read it HERE.
What are the most asked questions you hear about SEO, Content Marketing, or Digital Marketing in general? Hit us up in the comments, or message us. We'd love to help!