For companies, having an enormous traffic is superb but where does that take them? Traffic doesn’t always equate to getting the best return on investment (ROI). It is discouraging to spend your money but not seeing it come back the way you want it. Let Conversion Rate Optimization (CRO) help you with that.
I have listed down some of the experts that can help you start with implementing Conversion Rate Optimization in your websites. Check them out and see how easy and beneficial it is to get the best ROI.
What is CRO?
The guys from Qualaroo gave a good definition of what CRO is and why you need it. According to them CRO is the method of using analytics and user feedback to improve the performance of your website.
CRO can be used to improve any metric on your website that’s important to your business–often called key performance indicators (KPIs)–that you’re trying to improve, but it’s often associated with acquiring new customers, registrations, downloads, etc. Put another way, it increases the percentage of website visitors who experience the “aha moment” (or the must-have user experience) that turns passive browsers into valuable conversions. ~Qualaroo
Now that we’ve defined what CRO is and what it could do to help you with your business, let’s look at what Brian Dean wrote in Backlinko, “Conversion Rate Optimization (CRO) Techniques: The Complete List”, and get some useful tips on how to do it the right way.
Here are some of the tips that I found useful and efficient, but feel free to explore his post to get more of these awesome tips!
The most important technique in CRO is testing. You test everything and do it often. If you want to know which banner or what button color works best for your users, you need to do this.
- Copy should be easy to understand by your target market
Know your target audience. Keep it simple.
- Use qualitative surveys to get breakthrough insights
A good way of knowing your users and what they want is by using surveys or doing interviews. You won’t know what your customers want unless you ask them. This method is very efficient because you get your answers straight from them.
- Optimize your site for mobile
If you haven’t done this yet, do it now!
- Optimize your CTA
Make it visible, all the time.
These tips work well when you have massive traffic going in and out of your site. But what if your website doesn’t have enough traffic? What can the little numbers from your site get you with optimization?
CRO for Small Traffic
MOZ, one of the leading experts in inbound marketing, listed out some of the things you can do to work on those little numbers. One that struck me the most is “Make a Big Change”. If you’re struggling with the number of visits to your site, you can use CRO to help boost those numbers up.
It will take some time to implement it and reach your goals, but you have to start somewhere. With proper guidance such as the ones coming from these experts, it will be a piece of cake for anyone. CRO can be a game changer for your business.