A survey by Curata found that more than 50 percent of marketers who curate their online content said that it has helped them increase not just their brand visibility, but also their web traffic, buyer engagement, SEO ranking and thought leadership.
Visibility and ranking are both very important to businesses and SEO is a great way to increase both.
Think about it, when people search for the products and services that you sell, of course, you want your website to be on the top of the list but not only because you want people to click on your link. You want to increase your brand’s recall. In fact, even if your company isn’t in the top 3 search engine ranking, your brand’s presence on the first page of the search engine improves your chances of increasing brand recall and lead generation.
But here’s the problem, everyone wants to be on the top 10 or on the first page of the search engine page when potential customers search for a particular product or service. Everyone’s doing the same thing. So how can you make your website stand out from the noise and clutter of online search?
In this chapter, we will share tips on how to increase your website’s ranking and visibility in Google search.
Important Ranking Factors
For on-page SEO, here are some of the factors that can improve your website ranking. The goal is to build authority, and here are some of the things that can help.
Keywords in the title tag, description tag and pages copy affect how your website/page will pop up in Google searches. You have to know what people are looking for and how they are searching for it in Google. You can include some of the long-tail keywords in your content.
2. High-Quality Content.
Just because it's easy doesn't mean you can post blog entries just for the sake of it. You have to ensure that you are publishing content that is relevant, timely and of high quality. Keep in mind that your goal is to add value to your readers.
3. Regular Updates.
Google algorithm has a preference for contents that are freshly updated. This could be difficult for websites with fixed product descriptions. This is where blogging comes in handy because a new blog entry is treated as a fresh content. But of course, a one-time, big-time won’t cut it. If you start a blog, you need to make sure you can post a new entry every few days.
4. Cache Pages.
According to Google, a half second’s difference in loading time for pages can result in a 20 percent decrease in web traffic. Cached pages are loaded as static HTML versions of a page to help prevent time-consuming inquiries to your database.
5. User Experience.
A well-planned website helps improve your users’ online experience. When a potential lead’s experience is positive, it encourages not just return visits but also social media sharing and inbound links.
On the other hand, here are the factors that can affect your ranking off-page:
1. High-Quality Links.
The number of other websites linking to your page affect your ranking as well but they have to be of high quality. This is why companies hire agencies to do quality link building for them.
2. Social Signals.
These are the likes, shares, pins, votes and views linked to social networking sites such as Facebook, LinkedIn, Instagram, Twitter and more. This is why you need to ensure that you are publishing high quality and shareworthy content.
How your content is being shared on also affect your ranking in search engines. This is why many companies don’t just have an editorial plan, they also have an outreach campaign with influencers who can help them share their content in order to reach a broader audience.
Blogging and SEO
What’s great about blogging is that it is treated as a fresh content once it is published. Depending on your blogging campaign or strategy, businesses can create their own blogger persona to ensure valuable user experience.
For instance, if you are in the customer service industry, influencers, experts and peers in your niche who share or link to your content affect your SEO naturally.
A regularly updated company blog creates a constantly growing list of cached pages which can help create a rich user experience. And in each of these entries, you can inject keywords based on what you are selling and what your target customers are searching for.
In other words, blogging helps you build content and links, therefore increasing your authority.
To learn more how to build a successful business blog that will attract both leads and sales, you can download the ebook here.