By Josh Javier  | Apr 19, 2018

Social Media | Paid Advertising

Organic vs Paid: Which is Better for Driving Social Media Referral Traffic?

Social media continues its reign as a top choice for marketers and businesses looking to reach their target audience in the Information Age. But...

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By Kimmy Maclang  | Apr 13, 2018

Social Media

Facebook in Court (and What it Means for Marketers)

Facebook is once again under fire for a massive data security scandal after Christopher Wylie, former director of research at Cambridge Analytica,...

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By Nick Brown  | Mar 7, 2018

Social Media | Psychology

Psychology You Need to Know to Improve Your Social Media Engagement

One of the things that can confuse a lot of marketers is the rate at which the landscape of digital marketing evolves. However, what they often fail...

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By Kimmy Maclang  | Aug 23, 2017

Social Media | Community Management

What Types of Content Drive Engagement on Facebook

Facebook remains to be the leading social media platform around the world with over 1.87 billion active users. If your brand isn’t on Facebook, then...

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By Kimmy Maclang  | Aug 9, 2017

Social Media

Why You Should Evaluate Your Facebook Content Strategy

Facebook, if used correctly, can help you grow your business exponentially. Strategizing your Facebook content shouldn’t be rocket science. But far...

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By Rhiza Oyos  | Feb 28, 2017

Social Media

How to Leverage Social Media to Grow Your Business Exponentially

There's no denying it. Social Media is part of our everyday life, as consumers, marketers, and social beings.

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By Jomel Alos  | Feb 22, 2017

Social Media | Paid Advertising

Here's Why Every B2B Company Should Invest in Facebook Advertising

There’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach...

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By Rhiza Oyos  | Apr 17, 2016

Social Media | Content Marketing

5 Crucial Steps to Establishing Online Presence and Setting Up Your Business for Success

Venturing into the online world is crucial for any business today. Gone are the days when posters, fliers, leaflets and tarpaulins are distributed in...

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