By Michelle Aguila  | Jul 9, 2018

SEO | SEM

Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if...

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By Joseph Simborio  | Jul 2, 2018

SEM | AdWords

AdWords Account Structure and Budgeting Best Practices

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

How to Improve Your Quality Score and Search Ad Ranking

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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By Kimmy Maclang  | Jun 18, 2018

SEM | Metrics

Critical Metrics to Measure the Success of Your Search Ads

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how...

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By Ash Genete  | Jun 1, 2018

SEM | Online Advertising

5 Advanced SEM Strategies for Businesses

Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. The reason is simple. SEM can help...

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By Rouvin Amarnani  | May 29, 2018

SEM | Online Advertising

How to Write Great Copy for Search Ads

"Take her to the moon for me, ok?" For those who’ve had the pleasure of watching Inside Out, this is one of the most memorable lines from the movie....

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By Louise Myjel Guevarra  | May 15, 2018

Paid Advertising | SEM

9 Ways to Optimize Your Paid Search Campaigns

Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information...

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By Elizabeth Jackson  | May 7, 2018

SEM | Online Advertising

SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search...

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