Paid Advertising

10 Statistics That Will Make You Seriously Consider Retargeting

Retargeting can be a powerful digital marketing tactic, allowing you to track your past website visitors wherever they go across the internet.

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Paid Advertising

What We Can Learn from the "First" Banner Ad

As we know by now, digital marketing waits for no one – platforms are continuously evolving, giving advertisers more and more opportunities to...

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Paid Advertising

Retargeting VS Remarketing: How They Differ (Infographic)

Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are...

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Paid Advertising

10 SEM Rookie Mistakes that You Might Be Doing Right Now

Search engine marketing is relatively easier to set-up compared to other online marketing techniques, which makes it a natural choice for businesses...

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Social Media | Paid Advertising

Here's Why Every B2B Company Should Invest in Facebook Advertising

There’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach...

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Paid Advertising

5 Unforgivable B2B Facebook Advertising Mistakes

Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge...

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Paid Advertising

Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics

Has this ad fatigued yet?

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Paid Advertising

8 Things We Learned from Implementing AdWords Conversion Optimizer

We all definitely want to get more conversions and spend less time and money on inefficient keywords. As luck would have it, Google AdWords provides...

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