Spiralytics Inbound Marketing Blog

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Social Media | Paid Advertising

Here's Why Every B2B Company Should Invest in Facebook Advertising

There’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach...

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Paid Advertising

5 Unforgivable B2B Facebook Advertising Mistakes

Facebook is the leading social media platform used by marketers, according to a study by Social Media Examiner. However, the same study cites a huge...

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Paid Advertising

Case Study: How Facebook Ad Fatigue Can Destroy Your Campaign Metrics

Has this ad fatigued yet?

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Paid Advertising

8 Things We Learned from Implementing AdWords Conversion Optimizer

We all definitely want to get more conversions and spend less time and money on inefficient keywords. As luck would have it, Google AdWords provides...

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Paid Advertising | Spiralytics

7 Strategies to Use When Retargeting for B2B, eCommerce, and Publisher

Last week, we discussed the basics of Retargeting. I have explained from my previous post that the big bulk of the time you use in setting up your...

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