By Louise Myjel Guevarra  | Jun 5, 2018

Paid Advertising | Pay-Per-Click Advertising

How to Optimize Your PPC Landing Page for More Conversions

Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic traffic is a subtler strategy. While it’s true...

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By Louise Myjel Guevarra  | May 15, 2018

Paid Advertising | SEM

9 Ways to Optimize Your Paid Search Campaigns

Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information...

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By Josh Javier  | Apr 19, 2018

Social Media | Paid Advertising

Organic vs Paid: Which is Better for Driving Social Media Referral Traffic?

Social media continues its reign as a top choice for marketers and businesses looking to reach their target audience in the Information Age. But...

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By Josh Javier  | Mar 21, 2018

Paid Advertising | SEM

How to Develop a SEM Plan That Works for Your Brand

“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln

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By Kimmy Maclang  | Nov 27, 2017

Paid Advertising

40 Online Advertising Statistics You Should Really Know

This year, big data and AI presented vast opportunities for marketers to maximize their online advertising campaigns. If PPC ads were targeting a...

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By Carol Soriano  | Sep 27, 2017

Paid Advertising

10 Statistics That Will Make You Seriously Consider Retargeting

Retargeting can be a powerful digital marketing tactic, allowing you to track your past website visitors wherever they go across the internet.

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By Theo M. Catalo  | Aug 3, 2017

Paid Advertising

What We Can Learn from the "First" Banner Ad

As we know by now, digital marketing waits for no one – platforms are continuously evolving, giving advertisers more and more opportunities to...

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By Carol Soriano  | May 24, 2017

Paid Advertising

Retargeting VS Remarketing: How They Differ (Infographic)

Retargeting and Remarketing are two buzzwords that marketers often hear and use interchangeably. While they may have some similarities, they are...

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