By Kimmy Maclang  | Jun 11, 2018

Keywords | Online Advertising

10 Proven Keyword Bidding Strategies to Optimize Your AdWords Campaign

Search advertising is essentially a competitive game in which marketers and advertisers continuously optimize their strategies in attempts to outrank...

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By Michelle Aguila  | Mar 28, 2018

SEM | Keywords

The SEM Guide to Researching and Selecting Keywords

People are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers,...

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