By Sameer Panjwani  | Jun 14, 2018

Competitor Benchmark | Digital Marketing

5 Things You Can Learn From Your Competitors to Boost Digital Marketing Efforts

Just like in the real world, operating a business online is a competition. When consumers are looking for the goods or services that you provide, you...

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By Kimmy Maclang  | Jun 11, 2018

Keywords | Online Advertising

10 Proven Keyword Bidding Strategies to Optimize Your AdWords Campaign

Search advertising is essentially a competitive game in which marketers and advertisers continuously optimize their strategies in attempts to outrank...

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By Louise Myjel Guevarra  | Jun 5, 2018

Paid Advertising | Pay-Per-Click Advertising

How to Optimize Your PPC Landing Page for More Conversions

Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic traffic is a subtler strategy. While it’s true...

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By Ash Genete  | Jun 1, 2018

SEM | Online Advertising

5 Advanced SEM Strategies for Businesses

Your digital marketing campaign can never be complete without search engine marketing (SEM) in your playbook. The reason is simple. SEM can help...

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By Rouvin Amarnani  | May 29, 2018

SEM | Online Advertising

How to Write Great Copy for Search Ads

"Take her to the moon for me, ok?" For those who’ve had the pleasure of watching Inside Out, this is one of the most memorable lines from the movie....

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By Michelle Aguila  | May 22, 2018

Inbound Marketing

5 of the Worst Inbound Marketing Mistakes Made by Brands

It’s a shame how some companies get too caught up trying to make their digital marketing efforts move the bottom line that they fail to realize the...

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By Louise Myjel Guevarra  | May 15, 2018

Paid Advertising | SEM

9 Ways to Optimize Your Paid Search Campaigns

Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information...

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By Elizabeth Jackson  | May 7, 2018

SEM | Online Advertising

SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search...

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