By Josh Javier  | Mar 21, 2018

Paid Advertising | SEM

How to Develop a SEM Plan That Works for Your Brand

“Give me six hours to chop down a tree and I will spend the first hour sharpening the axe.” – Abraham Lincoln

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By Ash Genete  | Mar 14, 2018

Lead Generation | Facebook Advertising

20+ Statistics That Prove Facebook Is a Lead Generation Beast

It’s no secret that Facebook has proven its worth to businesses. Although it’s originally created to connect friends, Facebook has been helping...

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By Jomel Alos  | Mar 12, 2018

Updated Guide to Facebook Advertising Placements [Infographic]

One of the best features of Facebook advertising is its wide ad placement options which let advertisers choose the best area where they think their...

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By Nick Brown  | Mar 7, 2018

Social Media | Psychology

Psychology You Need to Know to Improve Your Social Media Engagement

One of the things that can confuse a lot of marketers is the rate at which the landscape of digital marketing evolves. However, what they often fail...

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By Michelle Aguila  | Feb 27, 2018

Email Marketing | Data Analytics

Your Guide to Understanding Email Marketing Data

Email marketing without data analytics is bound to fail. If you’re not able to reference your metrics, you won’t know if your campaigns are effective...

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By Michelle Aguila  | Feb 21, 2018

digital transformation | marketing

8 Tips for a Painless Digital Transformation

If you’ve been in the business long enough, you’ve probably seen too many changes take place—from the time of face-to-face sales transactions to...

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By Jomel Alos  | Feb 7, 2018

Facebook Advertising

Facebook Ads Misconceptions You Should Correct Now

Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. However, only a few...

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By Kimmy Maclang  | Jan 22, 2018

Content Marketing

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the...

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