Michelle Aguila

Michelle is a marketing writer at Spiralytics who once dreamt of being a sports commentator, what with her love for basketball, tennis, and, yes, UFC and boxing. She gets a high putting beautiful words together and believes there’s always a nicer way of saying things, whether she’s writing or venting out her frustration at someone.
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Recent Posts

By Michelle Aguila  | Aug 20, 2018

Email Marketing | Tools

8 Email Marketing Tools That Will Save You Hours

There’s no question about it: email marketing works. In fact, email has been touted as the most effective marketing channel for revenue generation...

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By Michelle Aguila  | Aug 6, 2018

SEM | Online Advertising

The Pros and Cons of Paid Search Advertising

Using search engines is a common practice for people and businesses looking for more information or recommendations before purchasing a product or...

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By Michelle Aguila  | Jul 9, 2018

SEO | SEM

Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if...

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By Michelle Aguila  | May 22, 2018

Inbound Marketing

5 of the Worst Inbound Marketing Mistakes Made by Brands

It’s a shame how some companies get too caught up trying to make their digital marketing efforts move the bottom line that they fail to realize the...

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By Michelle Aguila  | Mar 28, 2018

SEM | Keywords

The SEM Guide to Researching and Selecting Keywords

People are searching the internet by the second. Statistics say that Google alone processes about 3.5 billion searches every day. For searchers,...

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By Michelle Aguila  | Feb 27, 2018

Email Marketing | Data Analytics

Your Guide to Understanding Email Marketing Data

Email marketing without data analytics is bound to fail. If you’re not able to reference your metrics, you won’t know if your campaigns are effective...

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By Michelle Aguila  | Feb 21, 2018

digital transformation | marketing

8 Tips for a Painless Digital Transformation

If you’ve been in the business long enough, you’ve probably seen too many changes take place—from the time of face-to-face sales transactions to...

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By Michelle Aguila  | Nov 10, 2017

SEM

6 Free Tools That Make SEM a Breeze

Search engine marketing (SEM) can be a pretty daunting task. The level and amount of competition in online advertising can be overwhelming, not to...

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