Louise Myjel Guevarra

Myjel works as a writer for different platforms on various subject matters and disciplines. She likes to read during her spare time—be it fictional novels, think pieces, or the latest Hollywood gossip and viral memes. She wants to learn how to cook, read Kanji, and play drums. She also believes that humans don’t deserve dogs.
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Recent Posts

By Louise Myjel Guevarra  | Sep 6, 2018

Ecommerce

The Past, Present, and Future of Ecommerce (Stats Included)

Over the last couple decades or so, ecommerce systems have slowly crept into our daily lives. These days, online giants like Amazon and Alibaba are...

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By Louise Myjel Guevarra  | Sep 3, 2018

Customer Experience

What Customer Experience Means in Modern Marketing

A 2016 survey by Spigit found that 75% of the respondents have improvement of customer experience (CX) their top objective as a company. CX was also...

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By Louise Myjel Guevarra  | Aug 13, 2018

Paid Advertising | SEM

How to Steal Customers the Right Way with Search Advertising

Paid search advertising is an integral part of a brand’s marketing efforts because it’s a highly-targeted form of communication that allows for more...

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By Louise Myjel Guevarra  | Aug 9, 2018

Design & UX | Mistakes

10 User Experience Mistakes That Are Killing Your Website Conversions

Customers usually like to take their time and explore their options. But no matter how long it takes for them to look around, once they’ve set their...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

How to Improve Your Quality Score and Search Ad Ranking

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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By Louise Myjel Guevarra  | Jun 5, 2018

Paid Advertising | Pay-Per-Click Advertising

How to Optimize Your PPC Landing Page for More Conversions

Digital marketers often opt for organic traffic rather than paid advertising, thinking that organic traffic is a subtler strategy. While it’s true...

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By Louise Myjel Guevarra  | May 15, 2018

Paid Advertising | SEM

9 Ways to Optimize Your Paid Search Campaigns

Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information...

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