By Michelle Aguila  | Feb 21, 2018

digital transformation | marketing

8 Tips for a Painless Digital Transformation

If you’ve been in the business long enough, you’ve probably seen too many changes take place—from the time of face-to-face sales transactions to...

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By Jomel Alos  | Feb 7, 2018

Facebook Advertising

Facebook Ads Misconceptions You Should Correct Now

Due to its low cost and advanced targeting, many businesses try Facebook advertising to achieve their branding and sales goals. However, only a few...

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By Kimmy Maclang  | Jan 22, 2018

Content Marketing

B2B Content Marketing Trends to Shape Your Strategy in 2018 and Beyond

The content marketing landscape is like a runaway train. It’s tough to keep up because everything moves so fast—thanks to search algorithms and the...

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By Kimmy Maclang  | Jan 17, 2018

Email Marketing

10 Proven Tips for Better Email Open Rates

So, you’ve been sending email newsletters and updates to hundreds or even thousands of subscribers in your email list. But when you look at your...

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By Pierre de Braux  | Dec 23, 2017

B2B marketing | Christmas

Awaiting 2018: A Reflection on 2017 Marketing Trends #SpiraBells

It’s that time of the year again!

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By Jock Purtle  | Dec 18, 2017

Buying Websites

What to Look Out For When Buying an Established Website

When you’re building a brand from scratch, a good first start is to arm yourself with the appropriate tools that make it easier to understand trends...

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By Kimmy Maclang  | Dec 6, 2017

Email Marketing

The Secret to Improving Your Email Open Rates

When it comes to marketing channels, brands are always on the lookout for optimization practices that drive higher returns. Studies show that email...

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By Kimmy Maclang  | Nov 27, 2017

Paid Advertising

40 Online Advertising Statistics You Should Really Know

This year, big data and AI presented vast opportunities for marketers to maximize their online advertising campaigns. If PPC ads were targeting a...

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