By Jomel Alos  | Jul 12, 2018

Content Marketing | blogging | content format

A Guide to Every Blog Content Format You Can Create

Using a variety of content formats has been proven to help diversify traffic and keep the audience engaged.

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By Michelle Aguila  | Jul 9, 2018

SEO | SEM

Uncovering the Relationship Between Paid Search and SEO

Full-fledged marketers know better than to think that search engine optimization (SEO) and search engine marketing (SEM) operate in a silo, as if...

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By Josh Wardini  | Jul 5, 2018

Email Marketing

Why Does Email Marketing Work?

When the first email was sent in the 1970s, it was impossible to predict that email would become one of the most important forms of marketing. Today,...

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By Joseph Simborio  | Jul 2, 2018

SEM | AdWords

AdWords Account Structure and Budgeting Best Practices

Google AdWords is one of the most powerful tools used in online advertising, for businesses big and small. Marketers have had a considerable amount...

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By Valerie Castro  | Jun 28, 2018

SEO | Mistakes

The 3 Most Unforgivable SEO Mistakes Businesses Make

Investing in search engine optimization is a must for today’s business ventures. By optimizing your website to maximize online traffic, you’re...

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By Louise Myjel Guevarra  | Jun 25, 2018

SEM | Online Advertising

How to Improve Your Quality Score and Search Ad Ranking

According to online advertising statistics in 2016, four out of five businesses use Google AdWords for their PPC campaigns, and that they earned...

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By Mike Giannulis  | Jun 21, 2018

Content Marketing | Metrics

7 Metrics for Measuring Content Marketing Effectiveness

The modern world of Internet marketing brings with it a number of tools and analytical methods for determining success. In some ways, it’s...

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By Kimmy Maclang  | Jun 18, 2018

SEM | Metrics

Critical Metrics to Measure the Success of Your Search Ads

You’ve ventured into search advertising and launched SEM campaigns. You may have already noticed an increase in sales but do you know exactly how...

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