By Michelle Aguila  | May 22, 2018

Inbound Marketing

5 of the Worst Inbound Marketing Mistakes Made by Brands

It’s a shame how some companies get too caught up trying to make their digital marketing efforts move the bottom line that they fail to realize the...

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By Louise Myjel Guevarra  | May 15, 2018

Paid Advertising | SEM

9 Ways to Optimize Your Paid Search Campaigns

Nowadays, Search Engine Marketing and Paid Search strategies are standard marketing procedures that entice customers who rely on online information...

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By Elizabeth Jackson  | May 7, 2018

SEM | Online Advertising

SEM Platforms and How They Differ

Due to the rapid changes in digital marketing trends, businesses must think of better strategies to outweigh their competitors online. While search...

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By Ellie Saunders  | Apr 23, 2018

phone marketing

Why You Shouldn't be Afraid of the Phone When it Comes to Marketing

Marketing is the lifeblood of any business, and it's impossible to attract customers without investing in effective and well-targeted marketing...

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By Josh Javier  | Apr 19, 2018

Social Media | Paid Advertising

Organic vs Paid: Which is Better for Driving Social Media Referral Traffic?

Social media continues its reign as a top choice for marketers and businesses looking to reach their target audience in the Information Age. But...

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By Kimmy Maclang  | Apr 13, 2018

Social Media

Facebook in Court (and What it Means for Marketers)

Facebook is once again under fire for a massive data security scandal after Christopher Wylie, former director of research at Cambridge Analytica,...

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By Nirit Braun  | Apr 11, 2018

Marketing Automation

Setting Up Your Marketing Automation with Customer Journeys

Automating your marketing without thinking about customer journey is aimless. It's like driving customers to a destination you don't know how to get...

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By Carol Soriano  | Apr 2, 2018

Content Marketing | Inbound Marketing

Inbound Marketing vs. Content Marketing: Know the Difference (Infographic)

Let’s compare the two marketing strategies. Many people use the terms inbound marketing and content marketing interchangeably, including us marketers...

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